Visionworks Logo

Visionworks is a leading provider of eye care services in the U.S. with a network of Optometrists, technicians and retail associates ready to fulfill prescription needs including glasses, sunglasses and contact lenses. Visionworks regularly communicates with their CRM file to remind customers to use their eyecare benefits and provide offers for eyewear from leading brands.

Welcome Direct Mail Package
In addition to managing the monthly CRM Direct Mail Program which
generated significant incremental revenue, our Creative Team created a
performance-boosting Welcome Package.
This new design outperformed the control 6-Panel Format, delivering an impressive 26% Lift in Response Rate and 30% Increase in Revenue.
Shoppable Video
This interactive shoppable video provides an easier shopping experience, and with a QR code on direct mail, it qualified for a 4% USPS postage discount.
Video above is not the fully-functioning video with shoppability.
To view it, please go to

Our creative team concepted and created a post purchase consumer experience email series for different purchase paths and triggered events. We also manage the monthly CRM direct mail program, which generates significant incremental revenue. We can assist with any CRM strategy and implementation.