Augment Response Using New Channels
The brand wanted to “disrupt the marketplace” with a brand launch
Lowered the CPO
YOY by 50% in Less
than Three Years
They Wanted A Partner
Launched April 2015, SlingTV.com an OTT streaming service looked to disrupt the marketplace with their “Take Back TV”, advertising campaign. They wanted to move quickly, they wanted results, they wanted a partner, they came to… us!
How We Did It
Goal: To bring SlingTV.com to market utilizing an offline Brand Response strategy that will focus on gaining new subscribers while obtaining brand awareness.
Strategy: Develop an omni-channel experience made up of individual customer touchpoints across multiple channels that provides the customer the ease of subscribing.
Execution: Full funnel approach that cut across digital and offline tactics and included a measurement strategy that incorporated an attribution model across channels.
50% Savings: Lowered the CPO YOY in Less Than Three Years
With Consumer Behavior Changing Daily, Tapping into New Markets is Key
The pandemic has shifted consumer behavior in terms of values and habits. A brand’s ability to pivot and update its strategy has never been more important.