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Sling Tv

Augment Response Using New Channels

The brand wanted to “disrupt the marketplace” with a brand launch


50 Percent

Lowered the CPO
YOY by 50% in Less
than Three Years


They Wanted A Partner

Launched April 2015, an OTT streaming service looked to disrupt the marketplace with their “Take Back TV”, advertising campaign. They wanted to move quickly, they wanted results, they wanted a partner, they came to… us!

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How We Did It

Goal: To bring to market utilizing an offline Brand Response strategy that will focus on gaining new subscribers while obtaining brand awareness.

Strategy: Develop an omni-channel experience made up of individual customer touchpoints across multiple channels that provides the customer the ease of subscribing.

Execution: Full funnel approach that cut across digital and offline tactics and included a measurement strategy that incorporated an attribution model across channels.


Sling Volume vs CPO Chart

50% Savings: Lowered the CPO YOY in Less Than Three Years

*Offline media had the highest percentage of LTV over a 12-month period

With Consumer Behavior Changing Daily, Tapping into New Markets is Key

The pandemic has shifted consumer behavior in terms of values and habits. A brand’s ability to pivot and update its strategy has never been more important.