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Auto Club Group
(AAA Colorado)

Paid search at scale

Improve paid search campaign results at scale

57 Percent

Decrease in Cost Per Acquisition

Challenge

Improve results of paid search

Media Horizons built a program from scratch with immediate results

AAA Colorado, the Colorado based chapter of the American Automobile Association, approached Media Horizons in the summer of 2020 to improve the results of their paid search campaign and at scale.

Tasked with building a new account from scratch without the benefit of an existing program to leverage, MH successfully launched a program in short order and immediately delivered positive results.

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Solution

How we did it

AAA Paid Paid Search

• The entire account was rebuilt within Google Ads enabling better monetary control and cleaner data-optimization.

• Refined geotargeting parameters to better align with regional business goals.

• New text ad copy was developed and generated stronger front-end response.

RESULTS

A Decrease in Costs

Description
Cost Per Click
CTR %
COST PER ACQUISITION
SPEND
Pre v. Post
Launch
24%
Decrase
78%
increase
57%
increase
flat
DESCRIPTION
Pre v. Post
Launch
COST PER CLICK
24%
Decrease
CTR %
78%
increase
COST PER ACQUISITION
57%
increase
SPEND
flat

Ensure Your Valuable Paid Search Spend Is Generating Positive Results

With digital adoption at its highest, there has never been a more ideal time to ensure your valuable marketing dollars are yielding results. Our Paid Search team will ensure your campaign is successful.