Auto Club Group
(AAA Colorado)
Paid search at scale
Improve paid search campaign results at scale
Decrease in Cost Per Acquisition
Challenge
Improve results of paid search
Media Horizons built a program from scratch with immediate results
AAA Colorado, the Colorado based chapter of the American Automobile Association, approached Media Horizons in the summer of 2020 to improve the results of their paid search campaign and at scale.
Tasked with building a new account from scratch without the benefit of an existing program to leverage, MH successfully launched a program in short order and immediately delivered positive results.
Solution
How we did it
• The entire account was rebuilt within Google Ads enabling better monetary control and cleaner data-optimization.
• Refined geotargeting parameters to better align with regional business goals.
• New text ad copy was developed and generated stronger front-end response.
RESULTS
A Decrease in Costs
PER ACQUISITION
Launch
DecrEase
increase
increase
Launch
Decrease
increase
increase
Ensure Your Valuable Paid Search Spend Is Generating Positive Results
With digital adoption at its highest, there has never been a more ideal time to ensure your valuable marketing dollars are yielding results. Our Paid Search team will ensure your campaign is successful.