Industry Leaders, Liz Buderus and Caroline Shafer, Join Media Horizons
September 19, 2023 Norwalk, CT – Media Horizons, a leading direct response integrated marketing agency, is in growth mode. To serve its growing client roster and their needs, the team has expanded with some key new hires.
Understanding the importance of Data & Analytics to target the best audience, track performance and gain business intelligence, Media Horizons has brought on well-known industry leader, Liz Buderus as Chief Data Officer. Liz brings over 20+ years of comprehensive success and client growth in data-driven products & services with deep thought leadership experience to Media Horizons.
She has led strategically prominent initiatives grounded in customer-driven data, insights and analytics that reflect market dynamics. Liz is known for her work across a variety of verticals including Retail, DTC, Catalog, Not-for-Profit, Publishing, B2B, Finance, and Healthcare.
Media Horizons also recently welcomed Caroline Shafer to the leadership team. Caroline is responsible for Media Horizons’ revenue & growth as Chief Sales Officer. Caroline is a customer-centric executive with 20+ years of experience in the marketing and data industry. She has a proven track-record of developing and implementing profitable solutions that benefit both brands and their customers.
Caroline is a strong advocate for the brand and is passionate about Media Horizons’ client-centric culture and value proposition to bring value to clients in omnichannel marketing solutions. She is a results-oriented leader who is always looking for new ways to improve the client experience.
“We are so thrilled to have both Liz and Caroline’s leadership at Media Horizons,” shared Cherri Prince, President of Media Horizons. “Not only do they bring a level of analytics to our direct response clients and strategic thinking that are game changers for us, but their energy is invigorating and inspiring,” shared Cherri.
Media Horizons continues to focus on its specific suite of services to augment client success. Today, Media Horizons offers a holistic approach, which begins with strategic targeting. From strategy & planning; business intelligence; offline media; to digital media, Media Horizons aims to deliver dynamic omnichannel solutions to meet today’s integrated marketing needs. Stay tuned for more news about Media Horizons’ growth.
About Media Horizons
Founded in 1988, Media Horizons is an award-winning digital and direct marketing agency that offers a complete suite of digital & offline media services to deliver dynamic omnichannel solutions. Media Horizons specializes in Strategy & Planning, Business Intelligence, Offline Media, and Digital Media. Media Horizons is a subsidiary of Central National Gottesman Inc. (CNG), a leading global supplier of paper and packaging.
