Home / News / Driving Revenue With Connected TV

Driving Revenue With Connected TV

“As Seen on TV” May Have Come First, But Now Connected TV is Driving Revenue for Catalogers

A NEMOA-Exclusive Webinar

Wednesday, September 15th II 1:00 PM EST

Erica DePalma

Senior Vice President, Digital Marketing

Tracy Egan

Senior Vice President, Account Management

A pandemic-disrupted 2020 led to a 34% increase in time spent with Connected TV (CTV) and 7x growth in connected viewers. In this session, we will provide a Connected TV overview, tips for how to realize the power of Connected TV as part of your media mix, and measurement and validation tactics for direct response advertisers.

Sources: Marketing Charts and eMarketer Insider Intelligence Reports: US Time Spent with Media 2021 Update, US Connected TV Advertising 2020. **Research and Markets Report Over the Top (OTT) Market – Growth, Trends, and Forecasts (2020 – 2025)”

Space is limited – register for this complimentary webinar today!

Bethany Christie

As Media Horizons' Director of Corporate Marketing, Bethany works in a highly collaborative mode to help promote clients’ brands and further the awareness and reach of the MH brand itself. Bethany handles corporate communications, website content, industry research and trends, business development campaigns, and all PR efforts.

Bethany Christie

As Media Horizons' Director of Corporate Marketing, Bethany works in a highly collaborative mode to help promote clients’ brands and further the awareness and reach of the MH brand itself. Bethany handles corporate communications, website content, industry research and trends, business development campaigns, and all PR efforts.

Stay Connected

More Updates

July 2024 USPS Postal Increase Announcement

Industry Leaders, Liz Buderus and Caroline Shafer Join Media Horizons

New USPS Mail Volume Incentive Plan 2024