“As Seen on TV” May Have Come First, But Now Connected TV is Driving Revenue for Catalogers
A NEMOA-Exclusive Webinar
Wednesday, September 15th II 1:00 PM EST
Senior Vice President, Digital Marketing
Senior Vice President, Account Management
A pandemic-disrupted 2020 led to a 34% increase in time spent with Connected TV (CTV) and 7x growth in connected viewers. In this session, we will provide a Connected TV overview, tips for how to realize the power of Connected TV as part of your media mix, and measurement and validation tactics for direct response advertisers.
Sources: Marketing Charts and eMarketer Insider Intelligence Reports: US Time Spent with Media 2021 Update, US Connected TV Advertising 2020. **Research and Markets Report Over the Top (OTT) Market – Growth, Trends, and Forecasts (2020 – 2025)”