Why Is Insert Media Still So Relevant Today?

With 2022 well underway, there are still so many unknowns in terms of post-pandemic consumer behavior — are changed behaviors here to stay? Brands continue to launch omnichannel strategies hoping for the best possible outcome with growth and sales.

Insert Media has been a highly responsive media channel for over half a century. It’s a tried-and-true channel that is not only reliable, but it’s cost-effective. However, here’s why it is still so relevant right now:

1. The Tight Paper Market

With press and paper shortages, companies utilizing catalogs and direct mail face several macro challenges today (in addition to those mentioned above!). In fact, leading supplier of print and packaging, Lindenmeyr Central, recently reported: “Paper supply has never been tighter.” Brands that rely heavily on direct mail for Acquisition need alternative solutions. Since Insert Media involves smaller formats and therefore uses less paper, it is easier to get paper for this channel than others.

2. Cost-Effective, Targetable and Measurable

In marketing, response is everything. After all, our goal is to earn your brand more revenue — in a cost-effective way. Moreover, a brand’s performance with Insert Media is similar to Direct Mail at a fraction of the cost. Insert Media is targetable based on a brand’s audience. It can then be measured to determine the impact of the media on a brand’s campaign. This high-level of traceability will ultimately help your bottom line.

3. Implied Endorsement

In our post-pandemic world, partnerships are more popular than ever. Not only do they offer exposure to new audiences, but the shared resources are ideal. Helping brands with category or product expansion and customer loyalty, the power of partnerships is real (source: Shopify). With Insert Media, there is an implied endorsement — like partnerships — and trust is further established given that your brand’s insert is included in another company’s communications.

4. No Privacy Concerns

In today’s marketing landscape, privacy concerns are top of mind. As we continue to navigate our way through privacy issues with other channels, the great news is that there are no privacy concerns for Insert Media.

5. Different Types to Fit Your Brand’s Needs

From catalog blow-ins, package inserts, shared mail, onserts, and single-sheet inserts to statement inserts, there are many different types of Insert Media. Whether you’re a high-end retailer or mid-ticket company, there are Insert Media strategies for each brand. Whether you’re a high-end retailer or a mid-ticket company, there is an Insert Media strategy that fits your brand.

If you’re looking for new channels for your brand, get in touch with us today and discover all that Insert Media has to offer.

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