Building Blocks for Increasing Online Holiday Sales

Last week, we reported on tips for preparing your digital marketing efforts for the holiday season. This week, we promised a follow-up on selling.

Now that you have prepared your campaigns, it is almost time to sell your merchandise. Here are some tips to amplify your revenue based on successful sales: 

  • (1) Build Your List(s) With Promo Codes

Every brand marketer’s goal is to capture a consumer’s email address because it facilitates a 1:1 connection and is a cost-effective (it’s free!) way to communicate with them. Here are some ideas to help capture even more email addresses with your marketing campaigns:

  • – Sign-up forms from platforms like Mailchimp.
  • – Promo codes to incentivize customers to offer up their email addresses.
  • (2) Increase Site Traffic & Conversion By Creating a Sense of Urgency

We all know that being familiar with your customers is key. It ensures marketers are getting the right messages to the most relevant customers. Moreover, if the messaging is effective, interactions with merchandise increase. Here is how you can enhance these interactions:

  • – Use time sensitive countdowns to build urgency, i.e. “Only 12 hours remaining!”
  • – Send abandoned cart emails with low inventory notifications (try to be honest about this!).
  • – Utilize on-site inventory flags, i.e. “Only a few left!”
  • – Promote shipping cut-offs to create urgency for the holidays. Not only will merchandise have a better chance of arriving on time, but this will help your products get off the shelves sooner.
  • (3) Continue the Conversation & Further Grow Conversion

Continued engagement is all-important. Once you have captured a consumer’s email address and they have browsed your site and/or purchased, stay in touch! Here are couple ways you can do this:

  • – As noted above, send abandoned cart emails, but make them feel personal. 
  • – Did you know that you can drive 34x more orders by sending personal emails vs. bulk emails? (source: Mailchimp)
  • – Enlist the help of retargeting ads.
  • – Ensure you are not marketing sold out items.

While selling for the holiday season technically begins Thanksgiving weekend, it feels like it has already started. By the time December hits, there is so much to be learned not only for the next holiday season, but for Q1 2022. In December, we’ll be back with tips and tricks for learning from selling season.

Information sourced from Mailchimp eCommerce Masterclass Series.  


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