Offline Media
Our toolkit of products & services will drive incremental revenue
Circulation Management
Customer acquisition and retention planning for direct mail and catalogs, we help clients reach customers effectively, efficiently and strategically while taking the burden off your internal team. Specifically, we analyze historical results, utilize lists, formats, mail plans and cadence to optimize all components. From historical and current data to target audience and budget, we deliver maximum revenue and improve lifetime value for increased client success.
We will help you navigate print, distribution and production services to produce the catalogs, advertising, direct mail and other print pieces that elevate your brand.
List Brokerage
There is a logical hierarchy and progression of list categories as well as tactics for expansion within the direct mail acquisition universe.
-
Optimization: Understand selection criteria when working through list recommendations
-
Competitive Analysis: Utilize usage and recognize where you might be able to see similar success
-
Efficient Costs: Strong negotiators when it comes to net name agreements and volume discounts
-
Big Data: Advocate the use of all major cooperative databases and enhancing based on changes in the media mix, product categories, audiences, etc.
Increase Engagement Across Print and Digital
Today, 70% of marketers retarget in some form (source: BRAND United). We offer multiple solutions from postal retargeting and personalized sequenced retention programs to audience onboarding across digital channels to create an omni experience as a prospect moves through the purchase funnel. Our customized programs are designed to help brands address pain points across the path to conversion, maximizing the marketing contribution.
Insert Brokerage
With us, insert media and management is turnkey.
Insert media is a low-cost way to acquire new customers across a wide range of demographic, lifestyle and psychographic segments. Specifically, we place printed inserts into host catalogs, magazines, shipped packages, shared mail, newspaper statements, and more.
To complement our insert media service, we also offer insert management capabilities. Insert Management is an effective way for brands to generate an incremental revenue stream – that they may not have already had. With over 40 clients, we manage and sell space in retailers’ catalogs, packages and billing statements to third-party inserts. As an industry leader, we generate millions in revenue annually for brands.
On-Page AD PLACEMENT
We apply a data driven process to planning and buying ad space in publications. Whether the campaign is direct response or brand awareness or somewhere in between we approach print mathematically to increase your targeted reach while managing frequency levels appropriate for the advertiser and campaign goals.
Insider tip: we specialize in on-page buying for senior hardgoods for direct response. We work with larger brands for increasing brand awareness. Now is your chance to test this channel!
Creative Services
We develop assets across offline and online channels. To be a successful omnichannel brand, your messaging should align with the objectives of your campaign, keeping it innovative and fresh while adhering to direct response best practices specific to each channel you’re in. Our team will become an extension of yours – full service for all your creative needs.
Production
Across channels and formats we provide brokerage, sourcing and project management services in a turnkey solution for companies that want or need to leverage an experienced partner. We will help you determine the printed piece that will work best for your brand and target customers - anything form inserts, catalogs and direct mail to envelopes and packaging), our print solutions optimize spend with focused programs and campaigns that deliver maximum results and return.
Acquisition, Retention, Print Management
From New to File to print management, we offer a 360-degree approach that is quick and easy. We help brands capitalize on each micro-moment through sequenced messaging and data connectivity. We help companies worldwide procure, produce and manage the printed materials that support their operations and elevate their brand. Together, we will drive response keeping your omnichannel strategy at the forefront.
We believe in a personalized client experience. Let’s have a more detailed conversation about our products – designed to BOOST your acquisition and retention.
We offer bundling!
From print and distribution consulting and budgeting, forecasting and analysis to print / paper supplier procurement and relations, we will work with you to determine the right strategy for you. Whether it is one service that fits your needs or a multichannel approach, we ensure that everything is working together (including us!).