For a U.S.-based business to comply, the organization must do so under one of the following legal grounds outlined by the GDPR
. While a business usually has a legitimate interest to process personal data, obtaining the subject’s consent is the easiest way to ensure compliance in the U.S. It is helpful to know that the fundamental rights
and freedoms of the person always
overrides the company’s interests, especially if it’s a child’s data. Tip: You should make it easy for individuals or visitors to revoke consent at any time. Be Familiar with State-Specific Laws.
While there is no singular federal law on data compliance, several states in the U.S. have created laws to ensure regional protection. Here is a summary of some important state-specific data compliance laws:
Businesses need to enforce safety measures that will prevent unauthorized access or theft of PII data offered by a client right now. We recommend that staff with data access be trained on sensitive data handling, security, and protocols. A background check is also required. If a breach occurs, it is important to communicate it to the individual as soon as possible, which will leverage a business’ transparency to ultimately aid in branding efforts. Tip: Incorporating the above best practices will more effectively protect a business if there is a data breach. Your business is less likely to face penalties as the offenders will not be able to easily decipher the encrypted text.
We understand that being a smart marketer in 2021 can be overwhelming. Our goal is to help drive your success. From data compliance to keeping privacy at the forefront of your omnichannel strategy,
we are here to help. Rick Child Senior Vice President – Data & Analytics Media Horizons Research provided by Ask Wonder. Additional sources include Thompson Reuters, Iubenda, Varonis, and Kaspersky.