For the first time in recent memory, Google has announced an upcoming organic search algorithm update that is sure to send shock waves through the SEO and website-owner community. The fact that they announced the details and schedule in advance is especially unprecedented. In short, Google has shared how Core Web Vitals, which are key elements for how Google ranks websites, will be updated. Core Web Vitals are primarily based on site speed, site security and user experience. These factors will become key priorities as part of this latest algorithm change. Below is an outline of the actual Core Web Vitals, how they are measured, what to do, where to find them, and when this change will take place. What Are Core Web Vitals? Google introduced Core Web Vitals in the middle of 2020 and has continued to provide tools via Google Search Console and the Developers.Google.com website. These resources continue to offer help for website owners. Google is combining existing search signals such as:
- Mobile friendliness
- Safe browsing
- HTTPS security
- Intrusive interstitial guidelines(a focus on how users easily access content on mobile)
- Visual Stability
How Is This Measured? Google has provided three main measurement points within Core Web Vitals. Those are the LCP, FID and CLS as outlined below:
- Loading—Largest Contentful Paint (LCP)The time it takes for a page’s main content to load; an ideal LCP measurement is 2.5 seconds or faster.
- Interactivity—First Input Delay (FID)The time it takes for a page to become interactive; an ideal measurement is less than 100 ms.
- Visual Stability—Cumulative Layout Shift (CLS)The amount of unexpected layout shift of visual page content; an ideal score is less than 0.1.