SEO-friendly content has always been important, but with today’s increased online competition, it is essential. As digital marketers, our goal is to provide and design web content that attracts search engine traffic to ultimately grow brand success. But, can certain content be difficult to make SEO-friendly? Are the best practices different depending on the type of webpage?
Coincidentally, the goal of an FAQ page is the same as the meaning of SEO: offer the best answers to the questions your audience is asking. Not only can FAQ pages help with user experience, but they have the power to optimize your SEO strategy.
Best Practices for Creating SEO-Friendly FAQ Pages
Compile The Most Common Questions From Your Users
While you may be tempted to answer questions that you think your customers will ask – or plant questions to help sales efforts – we recommend that the questions are instead based on data. Tap into internal team members, conduct audience research, use chat logs and site searches, and determine industry-wide trends and issues using online forums.
Provide Comprehensive Answers
Answer the questions in a complete and concise manner. These answers should be consistent with your brand message. Ensure each answer is accessible and easy to read. Beware of repetition and complexity, which will not only negatively impact SEO but hurt your customer experience as well.
Your FAQ Pages Should Be Formatted for an Optimal User Experience
Rather than trying to keep your FAQs on one page, it actually helps SEO to create multiple pages because you can target specific terms for each topic or category. In addition to helping your own SEO efforts, your customer will not need to scroll endlessly trying to find an answer to their specific question.
Don’t Forget About Pages’ Title Tags and Meta Descriptions
With multiple FAQ pages, you can more easily feature and customize topically relevant keywords into the title tag and meta descriptions.
Implement FAQ Schema
FAQ Schema is a unique markup that you can add to your page’s code to enhance the Google search result listings. Google reads this markup and generates a richer snippet, earning you a greater presence in the SERPs.
Good FAQ pages are great for SEO…but bad are really terrible. Let’s work together to create the best possible site experience for your customers beginning with your FAQ page. Reach out to begin optimizing for SEO today! We offer complimentary SEO audits and can help steer you and your website through the SEO landscape.
Sources include Seer Interactive and Search Engine Journal.