Due to the Covid-19 virus that is extensively disrupting life as we know it, we wanted to keep you up to date on some initial strategies to be aware of to help maximize your paid search effectiveness. Now is a perfect time to employ some smart optimizations and remain appropriate and relevant in this changing marketplace.
Countless managed service providers (MSPs) ranging in size utilize Google Ads to market their services to those seeking local solutions on Google. And one thing unites these businesses – all of them seek to tap into the millions of Google searchers scouring the web for information, products, and services.
When an organization is in the market for managed service provider solutions for their business, they will turn to the search engines to satisfy their needs. A well-rounded Local SEO program to find a local provider is vital towards driving leads for MSPs. But considering that 46% of all Google searches seek local information and “near me” searches have grown at a rate of 130% last year alone*, it is simply too important to ignore or not do correctly.
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Smaller merchants who sell products with Amazon, craving more leverage, are beginning to join the newly founded Online Merchants Guild. As the threat of states levying back taxes on past sales looms, merchants, likely to be easier targets than Amazon, are hoping that a group such as the Online Merchants Guild will give them the lobbying power they need to thwart such legislation.
Summer is in full swing but it’s not too late to finalize your back-to-school marketing campaigns. While students are already dreading their return to the classroom, back to school is a competitive season for advertisers – second only to the holiday shopping season – and retailers must plan accordinly in order to see success.
After dismal sales in the first half of 2016, retailers have something to look forward to in the second half of the year. According to eMarketer, back-to-school sales are projected to increase a modest 2.6% to reach nearly $828 billion.