Posts in category: News

Here Are Some Low Cost, Quick Tips That Can Help Your Brand’s Visibility Increase on Those Voice Search Queries
It’s 7am on a rainy Saturday morning up in Fairfield County, CT. I normally would start my day with a cup of coffee in hand and ask my Amazon Alexa about today’s weather forecast but on this day, the forecast was pretty obvious. So, I then posed another question to Alexa, one that has become commonplace in my household since the shelter-in-place order was given. “Alexa, what is the latest Coronavirus news?” This question has become part of my new daily routine as of late and as it turns out, I’m not alone.

Due to the Covid-19 virus that is extensively disrupting life as we know it, we wanted to keep you up to date on some initial strategies to be aware of to help maximize your paid search effectiveness. Now is a perfect time to employ some smart optimizations and remain appropriate and relevant in this changing marketplace.

When an organization is in the market for managed service provider solutions for their business, they will turn to the search engines to satisfy their needs. A well-rounded Local SEO program to find a local provider is vital towards driving leads for MSPs. But considering that 46% of all Google searches seek local information and “near me” searches have grown at a rate of 130% last year alone*, it is simply too important to ignore or not do correctly.

Smaller merchants who sell products with Amazon, craving more leverage, are beginning to join the newly founded Online Merchants Guild. As the threat of states levying back taxes on past sales looms, merchants, likely to be easier targets than Amazon, are hoping that a group such as the Online Merchants Guild will give them the lobbying power they need to thwart such legislation.