mobile-friendly

What You Need To Know About Google’s Latest Mobile-Friendly Update

by with No Comment Marketing Strategy

On April 21, Google rolled out yet another mobile-friendly update with the goal of making it easier for users to get relevant, high-quality search results optimized for their mobile devices.

The new update will rank sites that are not mobile optimized even lower than before to incentivize publishers and ecommerce companies to design with mobile in mind.

The changes are a win for consumers who perform more searches on mobile devices than on desktop computers, according to Google.

For businesses, the message Google is sending is loud and clear: update your site according to their mobile-friendly standards, or risk losing website traffic to your competitors who have.

Election-2016-graphic

4 Tips for Cutting Through the Advertising Clutter of Election Season

by with No Comment Marketing Strategy

Although the 2016 election season is already in full swing, the media frenzy has only just begun. A $11.4 billion1 deluge of political advertisements is predicted to take over the radio airwaves, clog up TV commercial breaks, fill mailboxes and inboxes, and target internet users’ computers and devices. Available ad inventory will decrease while placement costs will skyrocket – both online and offline. So what’s an advertiser to do?

5 Tactics That Will Transform Retail in 2016

by with No Comment Marketing Trends

Something happened this past holiday season that retailers have never seen before. Consumers retreated in record numbers from stores and malls to shop online from the comfort of their home – and retailers took notice.

For the first time in history, online sales outpaced in-stores sales. Take a look at the stats: Cyber Monday was the biggest day in U.S. online shopping ever; e-commerce revenues were up 16.4% from 2014. Conversely, brick-and-mortar sales decreased 10.4% from 2014, according to ShopperTrak.

Content may be king but distribution is critical to successful content marketing strategies.

Content Marketing: A Blueprint for Distributing Your Content Online

by with No Comment Content MarketingSearch

Content may be king but distribution is critical to successful content marketing strategies. Think about it…

Your customers, peers and competitors read your piece and think you’re brilliant. Customers and prospects find your commentary helpful, as well as insightful, and decide to learn more about your company. Industry bloggers (Gosh! Huffington Post! Or the WSJ blogs!) find your commentary valuable and link to it.