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Voice Searches Via Smart Devices Are Increasing During the Pandemic

Here Are Some Low Cost, Quick Tips That Can Help Your Brand’s Visibility Increase on Those Voice Search Queries
It’s 7am on a rainy Saturday morning up in Fairfield County, CT. I normally would start my day with a cup of coffee in hand and ask my Amazon Alexa about today’s weather forecast but on this day, the forecast was pretty obvious. So, I then posed another question to Alexa, one that has become commonplace in my household since the shelter-in-place order was given. “Alexa, what is the latest Coronavirus news?” This question has become part of my new daily routine as of late and as it turns out, I’m not alone.

Woman opening package.

Meet Direct Mail’s Next-Door Neighbor

Even in the digital age, direct mail is enjoying an amazing renaissance. You may have noticed this yourself if you have checked your mailbox lately. Legacy brands and upstart direct-to-consumer players alike are using the channel to attract new customers, reactivate lapsed ones, and communicate with existing ones… and usually use a combination of these methods.

7 Effective Google Ads Tactics for Managed Service Providers (MSPs)

Money Saving Optimizations for Your Local Google Ads Program

Countless managed service providers (MSPs) ranging in size utilize Google Ads to market their services to those seeking local solutions on Google. And one thing unites these businesses – all of them seek to tap into the millions of Google searchers scouring the web for information, products, and services.

Local SEO Success

6 Key Factors Every MSP Needs to Address for Local SEO Success

When an organization is in the market for managed service provider solutions for their business, they will turn to the search engines to satisfy their needs. A well-rounded Local SEO program to find a local provider is vital towards driving leads for MSPs. But considering that 46% of all Google searches seek local information and “near me” searches have grown at a rate of 130% last year alone*, it is simply too important to ignore or not do correctly.

Man abandoning cart

How Retailers Can Minimize Cart Abandonment and Reclaim Lost Carts

Seventy percent of online shoppers abandon their carts during checkout (this represents an astounding amount of lost sales!). This from a recent study of more than 1,000 consumers by Splitit, an installment payment solution, and Google Consumer Surveys, which revealed findings that should be directional for retailers struggling with cart abandonment. Retailers should pay close attention to cart abandonment to better capitalize on the surging eCommerce market, expected to see nearly 60% growth in sales by 2022.

Generation Z

Keep an Eye on Generation Z

A recently released study of over 2,500 students from the University of Mississippi and Purdue University, conducted by MNI Targeted Media, reveals insightful nuggets about both the purchasing behaviors and media consumption habits of the post-millennial generation better known as Generation Z. Advertisers should pay close attention to this group, born between 1995 and 2012, that’s currently a quarter of the U.S. population and is expected to account for 40% of all consumers by 2020.

Ecommerce Sales

Online Merchants Guild… The Future of Ecommerce Merchant Sales?

Smaller merchants who sell products with Amazon, craving more leverage, are beginning to join the newly founded Online Merchants Guild. As the threat of states levying back taxes on past sales looms, merchants, likely to be easier targets than Amazon, are hoping that a group such as the Online Merchants Guild will give them the lobbying power they need to thwart such legislation.

Subscription box being delivered

Subscription Boxes – Large Retailers Are Getting in the Subscription Game

From humble beginnings, the subscription box industry has grown by leaps and bounds. With over 2,000 subscription boxes available, consumers can have apparel, cosmetics, meals, and wine boxes – to name just a few – delivered to their front door monthly, quarterly or at a variety of intervals. Participants can curate their journey with the subscription brand, and their boxes provide unique choice, variety, flexibility, and convenience that traditional shopping cannot.

Woman using Facebook

Social Commerce & The Need for Omnichannel Marketing

A recent Cowen and Company survey of 2,700 millennials uncovered compelling findings about how millennials complete purchases from brands discovered on Facebook, demonstrating that marketers looking to drive direct sales from social media with the millennial market should consider additional media channels.