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Putting a wrap on a year we will never forget

by Content MarketingNews

I remember flying home from a trip in February of 2020. We had heard about this new very contagious virus primarily seen in Asia and Europe, but it had not yet affected us here in the U.S., specifically on the east coast. Little by little it made its way to us and impacted our lives. We started washing our hands more, watching the news even more, and eventually on March 13, closing our physical office doors. Initially for a two-week period we thought, and then for what we could not have imagined, the rest of the year.

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Voice Searches Via Smart Devices Are Increasing During the Pandemic

by with No Comment News

Here Are Some Low Cost, Quick Tips That Can Help Your Brand’s Visibility Increase on Those Voice Search Queries
It’s 7am on a rainy Saturday morning up in Fairfield County, CT. I normally would start my day with a cup of coffee in hand and ask my Amazon Alexa about today’s weather forecast but on this day, the forecast was pretty obvious. So, I then posed another question to Alexa, one that has become commonplace in my household since the shelter-in-place order was given. “Alexa, what is the latest Coronavirus news?” This question has become part of my new daily routine as of late and as it turns out, I’m not alone.

7 Effective Google Ads Tactics for Managed Service Providers (MSPs)

by with No Comment News

Money Saving Optimizations for Your Local Google Ads Program

Countless managed service providers (MSPs) ranging in size utilize Google Ads to market their services to those seeking local solutions on Google. And one thing unites these businesses – all of them seek to tap into the millions of Google searchers scouring the web for information, products, and services.

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6 Key Factors Every MSP Needs to Address for Local SEO Success

by with No Comment News

When an organization is in the market for managed service provider solutions for their business, they will turn to the search engines to satisfy their needs. A well-rounded Local SEO program to find a local provider is vital towards driving leads for MSPs. But considering that 46% of all Google searches seek local information and “near me” searches have grown at a rate of 130% last year alone*, it is simply too important to ignore or not do correctly.

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How Retailers Can Minimize Cart Abandonment and Reclaim Lost Carts

by with No Comment Marketing Strategy

Seventy percent of online shoppers abandon their carts during checkout (this represents an astounding amount of lost sales!). This from a recent study of more than 1,000 consumers by Splitit, an installment payment solution, and Google Consumer Surveys, which revealed findings that should be directional for retailers struggling with cart abandonment. Retailers should pay close attention to cart abandonment to better capitalize on the surging eCommerce market, expected to see nearly 60% growth in sales by 2022.

Generation Z

Keep an Eye on Generation Z

by with No Comment Marketing StrategyMarketing Trends

A recently released study of over 2,500 students from the University of Mississippi and Purdue University, conducted by MNI Targeted Media, reveals insightful nuggets about both the purchasing behaviors and media consumption habits of the post-millennial generation better known as Generation Z. Advertisers should pay close attention to this group, born between 1995 and 2012, that’s currently a quarter of the U.S. population and is expected to account for 40% of all consumers by 2020.

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Online Merchants Guild… The Future of Ecommerce Merchant Sales?

by with No Comment News

Smaller merchants who sell products with Amazon, craving more leverage, are beginning to join the newly founded Online Merchants Guild. As the threat of states levying back taxes on past sales looms, merchants, likely to be easier targets than Amazon, are hoping that a group such as the Online Merchants Guild will give them the lobbying power they need to thwart such legislation.

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Subscription Boxes – Large Retailers Are Getting in the Subscription Game

by with No Comment Subscription

From humble beginnings, the subscription box industry has grown by leaps and bounds. With over 2,000 subscription boxes available, consumers can have apparel, cosmetics, meals, and wine boxes – to name just a few – delivered to their front door monthly, quarterly or at a variety of intervals. Participants can curate their journey with the subscription brand, and their boxes provide unique choice, variety, flexibility, and convenience that traditional shopping cannot.