Did you know that 83% of purchases are influenced by direct mail? (source: Pebble Post). For this reason, mailing directly is a key component of the media mix. To add perspective, here are additional facts and figures pointing to the power of direct mail.
While the U.S. does not have one federal law that regulates the protection of personally identifiable information (PII), PII is protected by several sector-specific laws. The major players are the Federal Trade Commission Act (FTC Act), the Telephone Consumer Protection Act (TCPA), the Children’s Online Privacy Protection Act (COPPA), the Fair Credit Reporting Act (FCRA), and the EU’s General Data Protection Regulation (GDPR). These are just some examples of laws that apply to customer protection, financial institutions, telemarketing, commercial emails, and European markets.
While there is much to consider, businesses in the U.S. can be data compliant by fulfilling the requirements of the GDPR, understanding state-specific regulations, creating a comprehensive and detailed privacy policy, and employing data encryption and security. Please find more detail on how to be a “smart marketer” below (including bonus tips!).
According to a recent survey, 40% of marketing executives conveyed that a lack of legal clarity is a barrier to implementing stricter privacy practices at their organizations. While we understand the ambiguity of today’s data policies – especially with COVID-19 causing delays and distractions – marketers must be as proactive as possible about data privacy. Here’s why:
The Centers for Disease Control and Prevention (CDC) recently reported that roughly one in every six U.S. adults have been fully vaccinated for COVID-19. We can’t help but feel elated by this news. As the light at the end of the tunnel seemingly comes into focus, we have started to envision a post-pandemic retail landscape.
There’s ample evidence that the pandemic had a huge impact on search behavior in 2020. These changed search behaviors coupled with our new current realities can help bring a renewed focus on your search marketing optimization efforts right now. Below we outline five simple optimization tips that can assist your SEM programs and yield immediate results today.
For the first time in recent memory, Google has announced an upcoming organic search algorithm update that is sure to send shock waves through the SEO and website-owner community. The fact that they announced the details and schedule in advance is especially unprecedented.
Last week, Google announced to the search engine marketing community that they will be making a major update in keyword match types, specifically impacting phrase and broad match modified keywords.
2020 taught us that anything can happen. As marketers, we are always looking to take our clients to the next level with a strategic approach to their omnichannel solution. Proven to be most successful, a multi-touch marketing strategy using both digital and print amplifies a brand’s reach.
Most notable for 2020? The accelerated shift to eCommerce due to the pandemic. As the National Retail Federation (NRF) reported: “consumers have embraced online shopping with vigor and retailers have responded with the speedy rollout of new technologies.”
But digital adaptation was always on its way, wasn’t it? We believe there is greater meaning to this changed consumer behavior, which is category expansion. There is a huge opportunity and right now is the time to capitalize on it. Here is our list of hot retail segments for 2021:
While 2020 may have shown us that you never know what to expect, it also demonstrated the power of a retail connection, the importance of brand loyalty and overall, the necessity of both offline and online marketing to combat the high volumes of competition today.
Scrolling through the news over the last few weeks, we have heard from Wall Street Journal, Forbes, National Retail Federation (NRF), CNBC, and others about what’s to come. While they’ve each given us a lot to think about, we want to offer the Media Horizons take now that we are a few weeks into the New Year. Here are five trends to keep top-of-mind in 2021.
I remember flying home from a trip in February of 2020. We had heard about this new very contagious virus primarily seen in Asia and Europe, but it had not yet affected us here in the U.S., specifically on the east coast. Little by little it made its way to us and impacted our lives. We started washing our hands more, watching the news even more, and eventually on March 13, closing our physical office doors. Initially for a two-week period we thought, and then for what we could not have imagined, the rest of the year.