Be in the Know: The USPS Rate Increase & How to Solve for It
While there is a lot of ambiguity regarding the USPS rate increase expected to go into effect on August 29th, we welcome the opportunity to share our insights and solutions. Specifically, we will answer commonly asked questions in today’s post, tapping into our 30+ years of relevant experience.
It’s Not Just the Summer Weather – Direct Mail is HOT!
Funded Direct Mail
Definition: Conventional direct mail without incurring the upfront capital investment. Why It’s Hot: The use of mailing directly is predicted to more than double this year. Funding accelerates your growth and profitability without the costs associated with a traditional direct to consumer mail plan. More specifically, you pay a fixed amount per customer while taking minimal risk and it frees up spend for other channels.Programmatic
Definition: Allows brands to send triggered or automated direct to consumer mail to website visitors. Why It’s Hot: Fifty-seven percent of marketers reported that direct to consumer mail contributed a 12% increase in response rates to multichannel campaigns. By mailing directly to online shoppers, a programmatic strategy puts your brand in front of the prospect or customer multiple times for a more manageable cost.Campaign-Based Direct Mail
Definition: Directly mailing campaigns yields a high ROI, and work even more effectively when tied to a specific event or holiday (i.e., Valentine’s Day, Fourth of July, Mother’s Day, Store Opening, Anniversary, Birthday) Why It’s Hot: Campaign-based directly sent mail promotes testing at a low, all-inclusive per piece price. More specifically, it allows a brand to pivot quickly in terms of format, layout and creative if the response rate is favorable or unfavorable. In these changing times, this is a viable strategy.Insert Media
Definition: A pre-printed advertisement that usually features a special offer. Hundreds of brands use inserts to acquire new customers across a wide range of demographic and lifestyle segments. Insert media delivers numerous new customers at a low cost and with significant reach. Why It’s Hot: Insert Media is a cost-effective, reliable and revenue generating solution for brands. More specifically, it is targetable and measurable, drives cross-channel results, offers category exclusivity, and serves as a brand endorsement. From catalog blow-ins, package inserts, shared mail, onserts, and single-sheet inserts, to statement inserts, Insert Media is turnkey with us. What’s more: Insert Media is not affected by the postage rate increases. We understand that there is “no one size fits all” when it comes to your brand’s marketing strategy. We are here to help you determine the right direct to consumer mail “fit” to further elevate your plan and join the Renaissance happening now. In the meantime, you might be wondering: “What about all the news on the USPS rate increase that I’m reading?” We have you covered. Next week, we’ll be sharing all that you need to know about these upcoming changes and our recommendations for your continued success. Sources include Oxford Languages, Plumb Marketing, Pebble Post, and Marketing Chart.Five Reasons to Keep Data Privacy at the Forefront of Your Omnichannel Strategy
According to a recent survey, 40% of marketing executives conveyed that a lack of legal clarity is a barrier to implementing stricter privacy practices at their organizations. While we understand the ambiguity of today’s data policies – especially with COVID-19 causing delays and distractions – marketers must be as proactive as possible about data privacy. Here’s why:
What Does a Post-Pandemic Retail Landscape Look Like?
The Centers for Disease Control and Prevention (CDC) recently reported that roughly one in every six U.S. adults have been fully vaccinated for COVID-19. We can’t help but feel elated by this news. As the light at the end of the tunnel seemingly comes into focus, we have started to envision a post-pandemic retail landscape.
The Pandemic Effect:
Five Search Optimizations to Help Your SEM Efforts This Year
There’s ample evidence that the pandemic had a huge impact on search behavior in 2020. These changed search behaviors coupled with our new current realities can help bring a renewed focus on your search marketing optimization efforts right now. Below we outline five simple optimization tips that can assist your SEM programs and yield immediate results today.
The Core Web Vitals Update Is Coming – Are You Prepared?
For the first time in recent memory, Google has announced an upcoming organic search algorithm update that is sure to send shock waves through the SEO and website-owner community. The fact that they announced the details and schedule in advance is especially unprecedented.
Did You Catch Google’s Announcement of Their Updates
to Phrase and Broad Match Modified Keywords? Here’s Our Reaction…
Last week, Google announced to the search engine marketing community that they will be making a major update in keyword match types, specifically impacting phrase and broad match modified keywords.