Providing A Unified Vision Powered by Experience, Leadership & Personal Connection
Our senior leadership team of experienced digital and direct marketers offers a personalized experience to clients. With our proven effective strategies for offline media and the collision of emerging digital opportunities, we deliver success. The results for our clients: a media agnostic approach to true omnichannel customer acquisition strategies that drive response and revenue daily.
Alan Kraft, Founder & Chief Revenue Officer
Alan founded Media Horizons (1988) with the goal of building an agency whose core values are steeped in serving its clients’ needs and in nurturing the team’s professional development. Over the years, he has led the company’s strategic expansion from its beginning as an insert media company to its current state of being as a full-service digital and offline response marketing agency. Currently, Alan directs new business efforts, oversees thought leadership positioning and content development, and partners with the senior management team on the company’s ongoing initiatives.
Fun Fact: Alan has attended nine Super Bowls…but has never gotten to see his favorite team play. Ask him what team it is!
We deliver success as a team.
Tracy Egan, Senior Vice President, Offline Media & Creative
Tracy joined Media Horizons in 2006 with 10 years of direct response experience with offline media. In her current role she oversees strategic development, account management, media planning, buying and optimization strategies across digital and offline channels. She works closely with clients and internal teams to provide multichannel plans customized to meet goals and objectives. Tracy is a member the Advisory Board of zMags, an ecommerce content technology company.
Tracy graduated with a Bachelor of Arts in English / History from University of Connecticut.
Fun Fact: Tracy is an Investigative Discovery Super Fan
Cyrus Karimi, Senior Vice President, Search and Affiliate Marketing
Cyrus joined Media Horizons seven years ago (2014), bringing 21+ years of paid and organic search marketing to its digital team, where he oversees search and affiliate marketing efforts. He joined us from Story Worldwide, where he held the title of Global Director, Audience Generation Strategy, working with Unilever, General Mills, Beech-Nut, and the USA Network, among others. Prior to Story Worldwide, Cyrus held senior search positions at Publicis Modem, imc2, Monster.com and Havas.
Cyrus holds a Bachelor of Arts in Marketing from University of Massachusetts and has spoken at several industry trade shows and events.
Fun Fact: Cyrus has several hobbies spanning being a huge NY sports fan, a frequent concert goer, an avid video gamer, a sneakerhead, and a comic book/sci-fi enthusiast.
Heather Fogarty, Senior Vice President, Account Management
Heather has 17+ years of industry experience. Today, she is responsible for strategic development, account management, media planning, buying and optimization strategies, and marketing in digital. Prior to joining Media Horizons, Heather held positions at TouchPoint Integrated Communications and Digitas working with clients in several sectors – retail, travel, CPG, pharma and B2B – with companies such as Bowflex, ACCO Five Star, Delta Airlines, Dice.com and Kraft Foods.
Heather holds a B.A. in Communications with a focus on Advertising and a minor in Business Marketing from the University of Scranton.
Fun Fact: Heather is on a 40+ women’s ice hockey team.
Liz Russell, Vice President, Finance & Operations
Rachel Amori, Vice President, Account Management
Rachel joined the team more than 15 years ago (2002). She is responsible for all account functions including strategy, planning, execution, and analyzing results. Rachel works with well-known brands such as Function of Beauty, HelloFresh, Lightbridge Academy, MBI, Nestle Waters North America, PCH, and Visionworks providing strategy and direction daily. Before joining Media Horizons, Rachel worked at Weiden + Kennedy where she was a Media Buyer for ESPN.
Fun Fact: Rachel is an avid tennis fan and has been going to the US Open for 20 years in a row (and counting!).
Jeremy Kraft, Vice President, Business Development
Jeremy joined Media Horizons in 2011. As Vice President, Business Development, Jeremy leads the agency’s revenue generation team and manages a number of its strategic partnerships. Jeremy works closely with clients and partners to identify, execute, and scale meaningful opportunities.
Jeremy graduated with a Bachelor of Science in Business Management with a concentration in Entrepreneurship from the University of Connecticut.
Fun fact: Jeremy is an avid restaurant fanatic and collected Zagat guides at a young age – ask him for a restaurant recommendation anywhere!
William Daniel, Assistant Vice President, Data & Analytics
Since joining Media Horizons in 2006, William has supported client efforts in both online and offline media for over a decade, providing account services that range from building media plans to developing matchback campaign analyses. He has strong experience with digital tracking platforms and analytics tool such as: Campaign Manager 360, Facebook Business Manager, Google Analytics, Intelisent, Liveramp, MailChimp, Cheetahmail, and SimpleTexting.
William earned his Bachelor of Arts in Media Studies from Hunter College.
Fun Fact: William and his family appeared on the TV show: Flea Market Flip S10;E4
Accolades & Partnerships
Media Horizons is regularly recognized by the marketing community for expertise in driving response.
As part of Central National Gottesman, Inc. (CNG), we are committed to bringing value to our clients’ businesses every day. With global sales of $7B and nearly 8M tons of products sold annually (paper, packaging and more), we have the resources to support you. With the focus we place on our relationships and CNG network, we are the agency for you.