Woman reading magazine.

Casper Launches a… Magazine?

It’s no secret that magazines and print advertising have been in a state of consolidation.

Jann Wenner just sold a controlling interest in Rolling Stone.  Rodale was acquired by Hearst and Time Inc. was purchased by Meredith, with downsizing likely after both transactions close.  And some of the best-known magazines around, including Gourmet, Ladies’ Home Journal, and Life have ceased printing altogether or been significantly refocused.

However, there are signs of life.