On April 21, Google rolled out yet another mobile-friendly update with the goal of making it easier for users to get relevant, high-quality search results optimized for their mobile devices.
The new update will rank sites that are not mobile optimized even lower than before to incentivize publishers and ecommerce companies to design with mobile in mind.
The changes are a win for consumers who perform more searches on mobile devices than on desktop computers, according to Google.
For businesses, the message Google is sending is loud and clear: update your site according to their mobile-friendly standards, or risk losing website traffic to your competitors who have.