Although the 2016 election season is already in full swing, the media frenzy has only just begun. A $11.4 billion1 deluge of political advertisements is predicted to take over the radio airwaves, clog up TV commercial breaks, fill mailboxes and inboxes, and target internet users’ computers and devices. Available ad inventory will decrease while placement costs will skyrocket – both online and offline. So what’s an advertiser to do?
