 |
 |
 |
 |
 |
 |
Print Media - Client: StressEraser
Objective - Cost effectively Market a $300 personal bio-feedback device developed to reduce stress, through the use of mass and print media channels.What we did…what happened - MHI identified the StressEraser target markets utilizing several proprietary research tools, as well as Simmons, TNS/PIB and Guidelines research. Based on those target markets, we developed a test media plan, aggressively negotiating media rates to ensure the plan's success.
MHI also developed compelling creative to appeal to the prospects in each market, communicating StressEraser's key benefits, ease of use, product quality and strong consumer offer.
Upon completion of the initial tests, we analyzed results to expand successful areas and test new segments. StressEraser is now achieving unit sales goals at an average Cost per Order 20% more efficient than the initial target.
