News

New Program - Charming Shoppes.com awarded to MHM
A new program, Charming Shoppes.com, has been awarded to MHM - October 2008.
Reach over 2.5 million women who have made online apparel purchases from Lane Bryant, Catherines and Fashion Bug. These are all a part of the Charming Shoppes, Inc. family - a leading multi-channel specialty apparel reatailer primarliy focused on plus-size women's apparel.

Media Horizons becomes Direct Response Agency of Record for Lawn Doctor
Lawn Doctor, Inc. of Holmdel, NJ has signed on MHI as Direct Response Agency of Record to help generate leads for their nationwide Strategic Partner network.

StressEraser Awards Print Creative to MHI
StressEraser announces that Media Horizons, Inc. will be the agency of record for all of Stresseraser's print creative. After an exhaustive search that ended with four agencies in the final creative pitch, Media Horizons, Inc. was selected. MHI was chosen based on their in-depth knowledge of the direct response marketplace and experience in creating powerful print ads that deliver a successful RIO for their clients time and time again.

Two Employee Promotions
Media Horizons has exciting news in the Account Services department. Tracy Egan and Tracy Palumbo have both been promoted to Associate Media Director. As all of you who work with them on a daily basis will agree, this is very well deserved. Their tireless work ethic and passion for presenting only the best media opportunities to our clients have led to many account wins and media growth with existing clients in 2007.

Media Horizons - Direct Response Agency of Record for Nestle Waters North America
In Advertising Age's Annual 2008 issue covering the nations' 50 top advertisers, Media Horizons has mention as Nestle Waters North America's direct response agency of record.

Media Horizons adds two new staffers
Media Horizons this week added two new staffers. Vincent Pujo, a native of Bordeaux, France, as Assistant Account Executive buying print media. He had previously worked at SLG Advertising as a Media Planner/Buyer. MHI also hired Kathryn Virzi as a Marketing Assistant. Kate is a graduate of The University of Connecticut, with a BS in Marketing and International Business.

MHI Wins Folio Society business
The Folio Society (www.foliosoc.co.uk) has awarded MHI its U.S. list brokerage business, beginning with their November 2007 campaign. About Folio Society: The UK based Folio Society publishes beautiful, illustrated books. They were founded in 1947, with the single intention of producing 'editions of the world's great literature in a format worthy of the contents, at a price within the reach of everyman.' Nearly sixty years later, they remain true to that original aim.