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News
News Article - 1 to 1 MediaHarnessing the Power of Digital Customer Data
1to1 Media
May 24, 2010
Erickson, the NHL, and The Sacramento Bee discuss the challenges and rewards of transforming today’s deluge of customer data into profitable insight.
Mining the vast data available in the digital world offers an unprecedented opportunity to identify and understand the commercial intent of consumers. In this environment, however, a “one-size-fits-all” database marketing solution rarely meets the needs of diverse organizations that must extract maximum value from customers... Click here to read full article:
Press Release Apr 8, 2010 - MHI Promotes Three Staffers
Norwalk, CT, April 8, 2010 – Award-winning direct marketing agency Media Horizons, Inc. (MHI) today announced the promotion of three employees into senior media and account management positions. The agency’s new promotions include:
- Tracy Egan, to Media Director
- Rachel Amori, to Associate Account Director
- Vincent Pujo, to Senior Account Executive
Click Here to Read Full Press Release:
Press Release Mar 29, 2010 - MHI Forms Data & Analytics Group & Names R. Child VP
Norwalk, CT, March 25, 2010 – Award-winning direct marketing agency Media Horizons, Inc. announced today the creation of a new Data and Analytics Group. This group will address growing client demand for data performance solutions to increase ROI in direct mail and online channels for both acquisition and customer marketing.
The group will be headed by Rick Child, who has been promoted to Vice President, Data and Analytics. Child, who joined the company in 2006, has more than 12 years of client-side experience in all aspects of direct marketing, including work at Scholastic, Danbury Mint and Rodale. His achievements include redesigning customer contact strategies involving direct mail, telemarketing and email for several major companies, resulting in significant ROI gains.
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Press Release Mar 11, 2010 - MHM Launches New Rodale EnVision Databases
Three Rodale EnVision files combine transactional, behavioral and demographic data tools with Rodale lists to help marketers drive sales growth.
Norwalk, CT, March 11, 2010 – Media Horizons Management today announced the launch of Rodale EnVision, a powerful consumer database of former book buyers and subscribers to Rodale’s authoritative publications revitalized with current transactional information.
Powered by Alliant Advantage™, this new solution consists of three files: Rodale EnVision (5.1 million), Rodale Magazines EnVision (2.7 million) and Rodale Books EnVision (3 million). Each is a multichannel direct response buyer file enriched with lifestyle data from Equifax, with the strength of the Rodale brands.
Click Here to Read Entire Press Release:
Press Release Feb 2, 2010 - MHI Names Bruce J. Nathan as CFO
Norwalk, CT, Feb. 2, 2010 – Award-winning direct marketing agency Media Horizons Inc. has named Bruce J. Nathan as its new Chief Financial Officer, effective immediately.
Nathan, who has over 30 years’ experience in finance and accounting, comes to Media Horizons from Weave Corp. of Hackensack, N.J., a high-end designer and manufacturer of custom textiles. During his three years at Weave, his accomplishments included securing a $10 million line of credit at the lowest interest rate in the company’s history, and leading an operational restructuring that produced more than $3 million in savings and a return to profitability.
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Press Release Jan 26, 2010 - MHI Names Joe Page as Creative Director
Norwalk, CT, Jan. 26, 2010 – Award-winning direct marketing agency Media Horizons Inc. has named Joe Page as its new creative director, effective immediately. Page, who has helped drive creative transformation for several major Fortune 500 firms, is the recipient of 16 John Caples International Creative Awards and five DMA ECHO Awards.
Click Here to Read Entire Press Release:
Press Release Dec 15, 2009 - Orchard Brands Selects Media Horizons Management to Manage All of Its Insert Media Programs
Norwalk, Conn. Dec. 15, 2009 – Media Horizon Management, the insert media division of Media Horizons, Inc., announced today that it has been selected as the manager for all of Orchard Brands’ insert media programs, which spans 18 brands, including Blair, Haband, Norm Thompson and Appleseeds.
Click Here to Read Entire Press Release:
Press Release Dec 2009 - Insert Media Achievement Award to Alan Kraft
Alan Kraft, president of Media Horizons Management, has been selected to receive the Individual Achievement Award from the DMA Insert Media Council in recognition of his years of leadership and innovation in the field of insert media...
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News Article - Response Magazine
Support Services: Spinning Customer Files Into Gold
Response Magazine
1 Oct, 2009
By: Jim Kabakow
In order to maximize profitability and ROI, marketers must capitalize on every opportunity to generate incremental revenue from customers and prospects. Useful and actionable data resides inside most companies' internal databases. But this valuable trove of information often sits idle in customer files, and is not maximized, leaving sales potential unrealized... Click here to read full article:
Media Horizons Management Launches EnVision, A Powerful Consumer Transactional Database to Improve Direct Marketing Campaigns
Click Here to Read Press Release.
News Article - 1 to 1 Media
Jim Kabakow quoted in:
Rethinking Direct Marketing
Rented lists, batch-and-blasts, response rates measured in the low single digits—direct marketing is a customer strategy relic by the relevancy and ROI marketing standards among today’s market leaders. But don’t be too fast to bury it. There’s life in direct marketing; in fact, there’s new life in direct marketing... To Read Full Article Click here:
Media Horizons Inc. Names Industry Veteran Alan Zamchick as Vice President of New List Management Division
Executive who oversaw in-house list management at Hachette Filipacchi Media to help grow new division of MHI
Norwalk, Conn. (PRWEB) August 26, 2009 -- Direct marketing agency Media Horizons Inc. has named industry veteran Alan Zamchick as Vice President of its new List Management division. Zamchick, an award-winning list management executive, will bring his 30-plus years of experience to bear in helping MHI clients maximize their list rental profits.
"Alan brings a strong track record of outstanding performance in all aspects of list management, including marketing, promotion, fulfillment, servicing and receivables/collections," said Alan Kraft, President of Media Horizons Management. "We believe that the addition of his professionalism, wealth of experience and focus on maximizing the value of customer lists is the best possible way to launch our List Management division as a success story right off the bat."
Since 1982, Zamchick directed the in-house list management department at Hachette Filipacchi Media, the world's largest magazine publisher with popular titles such as Car & Driver and ELLE. While there, he was responsible for a seven-figure list management operation for up to 24 HFM magazines.
"I'm thrilled to be joining the outstanding team at Media Horizons," said Zamchick. "I look forward to helping drive sales of our list and segmentation services and customized models and increasing our market footprint."
Zamchick began his career in 1978 with Unity Buying Service, working on large mailing campaigns for Unity Buying Catalog, Sunset House, Beautiful Visions, Beauty Showcase and others. In 2004, he was awarded the New York Direct Marketing Club's Silver Apple Award for over 25 years of meritorious service to the industry.
Alan Kraft to Speak at TransPromo Summit
Alan Kraft, President of Media Horizons Management, to Speak at the TransPromo Summit 2009 in Boston. The Summit is August 13-14 at the Hyatt Regency in Boston. Alan will present at a session on"Understanding Data."
You can find out more about the conference and Alan’s session here.
Press Release - MHI's Double-Digit Growth Testimony to Strength of Offline Direct Marketing
Click Here to Read Press Release:
MHM - Awarded Management for Hanger Network Programs
Media Horizons has been awarded management for the Hanger Network alternative media programs.
Hanger Network produces ecohangers which are distributed through dry cleaners nationwide. Four color ads on these hangers are the first message consumers view every day!
For more information, contact Anthony Accatino at Media Horizons (203) 604-1793.
MHM - Awarded Management for Zadspace Programs
Media Horizons has been awarded management for the Zadspace alternative media programs.
Zadspace offer an ideal direct marketing solution, with four color 4" x 6" labels displayed next to the shipping label on a hand delivered merchandise shipment.
For more information, contact Anthony Accatino at Media Horizons (203) 604-1793.
Welcome Blaike Hennessey
MHI welcomes Blaike Hennessey as an Assistant Account Executive. Blaike will be working in the Account Services Department reporting to Tracy Egan, Associate Media Director. He will be handling the JCP.com and Redcats accounts, executing media research, recommendations and plans.
Promotion - Michelle Fedele
Michelle Fedele has been promoted to Account Manager and will be reporting to Joyce Beggs, VP/Account Director. She will be responsible for day to day account management of various clients' business, including media, creative and production. Congratulations Michelle and best of luck in your new role!
MHI Places Successful Print Ad Campaign for Lifestyle Lifts
MHI places successful print ad campaign for Lifestyle Lifts - Client rolling out media immediately into additional publications and regions after test delivered efficient cost per call and conversion rates.
Liberty Medical retains MHI as Agency of Record for Direct Mail & Print.
Effective February 6, 2009, Liberty Medical Supply, Inc. is retaining MHI to be Agency of Record for direct mail and print.
MHM was awarded the management of the Oreck Direct Master File.
Media Horizons has taken over management of this list of 48,520 last-30-day buyers of vacuum cleaners, air purifiers and similar products. Specialists Marketing Services was the prior manager.
Selections: Gender, $50+ buyers, $100+ buyers, $200+ buyers, source, payment type, multiple buyers, product, state/SCF/ZIP
Price: $115/M
Contact: Media Horizons Management, Liz Russell
203-604-1785
lrussell@mediahorizons.com
Lawn Doctor, Inc. Awards Media Buying & Design to MHI.
In September of 2008, Lawn Doctor, Inc. (Holmdel, NJ) selected MHI to design, negotiate and buy media programs to drive leads to the national franchise base.
Highlights for Children selects MHI as List Broker.
In March of 2009, Highlights for Children (Columbus, OH) selected MHI as list broker to support their annual gift subscription campaign.
MHI Welcomes Back Alan Kraft as President of Media Horizons Management.
February 2009, Media Horizons welcomes back Alan Kraft as President of Media Horizons Management. Alan will head MHM which represents the insert media programs of such blue chip direct marketers as Barnes&Noble.com, Charming Shoppes, Redcats USA and Rodale. Alan began his career with Dependable Lists, Inc. in 1976 as an account executive. He than joined Supermarket Communication Systems in 1983 as Director of New Business Development. In 1988, Alan founded Media Horizons, Inc. and expanded the company from 2 to over 40 direct marketing professionals. Welcome back Alan!
Custom Direct issues MHI Insert Brokerage and Insert Management responsibilities.
As of March 2009, Media Horizons will be assuming Insert Brokerage and Insert Management responsibilities for Custom Direct.
Offering an array of products, Custom Direct is an environmentally friendly company that has been operating since 1992. Custom Direct is best known for their multiple check brands; however, they produce far more than just checks. They have grown their product line to include stationery, custom designed, as well as print-on-demand products. They have also expanded into the fraud protection industry and now offer a full suite of anti-fraud and security services. With so much to offer, Custom Direct truly has something for everyone.
MHI Promotions
Lu Ann Romanillo has been promoted to Senior Director, Production and Creative Services.
Nikki Russell and Vincent Pujo have both been promoted to Account Executive in their departments.
Congratulations to all of them!
New Program - Charming Shoppes.com awarded to MHM
A new program, Charming Shoppes.com, has been awarded to MHM.
Reach over 2.5 million women who have made online apparel purchases from Lane Bryant, Catherines and Fashion Bug. These are all a part of the Charming Shoppes, Inc. family - a leading multi-channel specialty apparel reatailer primarliy focused on plus-size women's apparel.
MHI becomes Direct Response Agency of Record for Lawn Doctor
Lawn Doctor, Inc. of Holmdel, NJ has signed on MHI as Direct Response Agency of Record to help generate leads for their nationwide Strategic Partner network.
Two Employee Promotions
Media Horizons has exciting news in the Account Services department. Tracy Egan and Tracy Palumbo have both been promoted to Associate Media Director. As all of you who work with them on a daily basis will agree, this is very well deserved. Their tireless work ethic and passion for presenting only the best media opportunities to our clients have led to many account wins and media growth with existing clients in 2007.
MHI - Direct Response Agency of Record for Nestle Waters North America
In Advertising Age's Annual 2008 issue covering the nations' 50 top advertisers, Media Horizons has mention as Nestle Waters North America's direct response agency of record.
Media Horizons adds two new staffers
Media Horizons this week added two new staffers. Vincent Pujo, a native of Bordeaux, France, as Assistant Account Executive buying print media. He had previously worked at SLG Advertising as a Media Planner/Buyer. MHI also hired Kathryn Virzi as a Marketing Assistant. Kate is a graduate of The University of Connecticut, with a BS in Marketing and International Business.
MHI Wins Folio Society Business
The Folio Society (www.foliosoc.co.uk) has awarded MHI its U.S. list brokerage business, beginning with their November 2007 campaign. About Folio Society: The UK based Folio Society publishes beautiful, illustrated books. They were founded in 1947, with the single intention of producing 'editions of the world's great literature in a format worthy of the contents, at a price within the reach of everyman.' Nearly sixty years later, they remain true to that original aim.
