Drive to Site

Drive to Site Objective - Develop programs utilizing offline media to cost effectively generate online traffic and web sales, and accurately track results.

What we did ... What happened - Developed insert, direct mail and print formats to target and appeal to prospective online buyers, and persuade them to act. Worked with our clients to develop and test offers that would deliver best cost per acquisition and lifetime customer value. Offers included free shipping, dollar discounts and percentage off orders. Used state of the industry research to identify best media venues based on consumer research and purchase history. Aggressively negotiate rates to maximize ROI. Employed “match-backs” in conjunction with website data to track test results and develop analysis methods for future campaigns.

Tests proved conclusively that offline media can cost effectively deliver website traffic and sales. We have seen documented evidence of increased website traffic and cost efficient sales tracked back to individual promotion codes, as well as an increase in overall site traffic. This supports the growing body of independent research indicating that offline media is a key driver of online search and direct website visits.